Google Sitemaps 7 Benefits You
Can't Ignore
Google Sitemaps enables Webmasters
to Directly Alert Google to Changes
and Additions on a Website and that's
just one of 7 Benefits.
Telling search engines about new pages
or new websites use to be what the submission
process was all about. But major search
engines stopped using that process a
long time ago.
Google has for a long time depended
on external links from pages they already
know about in order to find new websites.
For webmasters and website owners Google
Sitemaps is the most important development
since RSS or Blog and Ping, to hit the
Internet.
Using RSS and Blog and Ping enabled
webmasters to alert the search engines
to new additions to their web pages
even though that was not the primary
purpose of these systems.
If you've ever waited weeks or months
to get your web pages found and indexed
you'll know how excited we webmasters
get when someone discovers a new way
to get your web pages found quicker.
Well that new way has just arrived
in Google Sitemaps and it's a whole
lot simpler than setting up an RSS feed
or Blog and Ping. If you haven't heard
of Blog and Ping it's a means by which
it's possible to alert the search engines
to crawl your new website content within
a matter of hours.
If you're a webmaster or website owner
Google Sitemaps is something you can't
afford to ignore, even if you're also
using RSS and/or Blog and Ping
The reason you should start using Google
Sitemaps is that it's designed solely
to alert and direct Google Search Engine
crawlers to your web pages. RSS and
Blog and Ping are indirect methods to
alert search engines, but it's not there
primary purpose.
It works now, but like most things
it's becoming abused. Search Engines
will find ways to combat the abuse as
they've done with every other form of
abuse that's gone before.
Abusing the search engines is a short
term not a long term strategy and in
some cases certain forms of abuse will
get you banned from a search engines
index.
You may also be thinking, don't we
already have web page meta tags that
tell a search engine when to revisit
a page. That's true, but the search
engine spider still has to find the
new page first, before it can read the
meta tag. Besides that meta tags are
out of favour with many search engines
especially Google, because of abuse.
If talk of search engine spiders leaves
you confused, they're nothing more than
software programs that electronically
scour the Internet visiting web sites
looking for changes and new pages.
How often the search engine spider
alias robot, visits your website depends
on how often your site content is updated,
or you alert them to a change. Otherwise
for a search engine like Google they
may only visit a website once a month.
As the internet gets bigger every second
of every day, the problem for search
engines and webmasters is becoming evidently
greater. For the search engines it's
taking their search spiders longer to
crawl the web for new sites or updates
to existing ones.
For the webmaster it's taking longer
and becoming more difficult to get web
pages found and indexed by the search
engines
If you can't get web pages found and
indexed by search engines, your pages
will never be found in a search and
you'll get no visitors from search engines
to those pages.
The answer to this problem at least
for Google is Google Sitemaps
Whilst still only in a beta phase while
Google refines the process, it's fully
expected that this system, or one very
similar, is here to stay.
Google Sitemaps is clearly a win-win
situation
Google wins because it reduces the
huge waste of their resources to crawl
web sites that have not changed. Webmasters
win because they alert Google through
Google Sitemaps what changes or new
content has been added to a website
and direct Google's crawlers to the
exact pages.
Google Sitemaps has the potential to
speed up the process of discovery and
addition of pages to Google's index
for any webmaster that uses Google Sitemaps.
Conventional sitemaps have been used
by webmasters for quite some time to
allow the easier crawling of their websites
by the search engine spiders. This type
of sitemap is a directory of all pages
on the website that the webmaster wants
the search engines or visitors to find.
Without sitemaps a webmaster runs the
risk of webpage's being difficult to
find by the search engine crawlers,
or never being found at all.
Do I need Google Sitemaps if I already
have sitemaps on my websites ?
Google Sitemaps are different to conventional
sitemaps because they're only seen by
the Search Engine Spiders and not human
visitors. Google Sitemaps also contain
information that's only of value to
the search engine in a format they understand.
Creating Google Sitemaps in 5 steps
1. Create Google Sitemaps in a supported
format ( see end of article )
2. Upload Google Sitemaps to your Web
Hosting space
3. Register for a free Google Account
if you don't already have one
4. Login to your Google Sitemaps Account
and submit the location of your sitemaps
5. Update your Sitemaps when your site
changes and Resubmit it to Google
From your Google Sitemaps account you
can also see when your sitemap was last
updated and when Google downloaded it
for processing. It will also tell you
if there were any problems found with
your sitemaps.
Google Sitemaps can be used with commercial
or non-commercial websites, those with
a single webpage, through to sites with
millions of constantly updated pages.
However a single Google Sitemaps file
is limited to 50,000 web pages. For
websites with more pages, another Google
Sitemaps file must be created for each
block of 50,000 pages.
If you want Google to crawl more of
your pages and alert them when content
on your site changes, you should be
using Google Sitemaps. The other added
benefit is it's free.
If you're expecting this special alert
process with Google Sitemaps to improve
your Page Rank, change the way Google
ranks your web pages, or in any way
guarantee inclusion of your web pages,
Google has made it clear it will make
no difference.
Google Sitemaps web pages are still
subject to the same rules as non Google
Sitemaps pages.
If your site has dynamic content or
pages that aren't easily discovered
by following links, Google Sitemaps
will allow spiders to know what URLs
are available and how often page content
changes.
Google has said that Google Sitemaps
is not a replacement for the normal
crawling of web pages and websites as
that will continue in the conventional
way. Google Sitemaps does however allow
the search engine to do a better job
of crawling your site.
The Google Sitemap Protocol is an XML
file containing a list of the URLs on
a site. It also tells the search engine
when each page was last updated, how
often each page changes and how important
each page is in relation to other web
pages in the site.
Google Sitemaps 7 Benefits You Can't
Ignore
1. Alert Google to Changes and Additions
to your Website Anytime You Want
2. Your Website is crawled more Efficiently
and Effectively
3. Web Pages are Categorized and Prioritized
exactly How You Want
4. Speed up the process of New Website
and New Web Page Discovery
5. No Waiting and Guessing to see when
Spiders crawl your web pages
6. Google Sitemaps is likely to set
the standard for Webpage Submission
and Update Notification which will extend
the benefits to other Search Engines
7. The Google Sitemaps service is Free
Exactly how to create a Google Sitemaps
file to upload to your website is in
the continuing part of this article
in Google Sitemaps.
About the author:
Tony Simpson is a Web Designer and Search
Engine Optimizer who brings a touch
of reality to building a Web Business.
He also provides advice on Website Automation
at http://www.webpageaddons.com
How to create Google Sitemaps is in
the continuing part of this article
at http://www.webpageaddons.com/stp/googlesitemap
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