7 Fisherman's Tips to Avoid Losing
Money on Your Web Site Design
Web site design to hook a customer
is very like fishing. Try these seven
tips to make money.
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Step 1. Research.
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What - you don't think a fisherman
starts with research? How does he know
not to fish in the bathtub? How does
he know not to fish for dorado in USA?
How does he know that his favorite lemon
meringue pie on a sardine hook won't
catch sharks?
Imagine you've invented a 100% cure
for Paraguayan piques. You pay a graphic
designer to make your web site design.
After a year you still haven't been
able to make money. Your host tells
you that the few visitors that you had
only stayed for ten seconds.
Research would have told you that
*Your prospects speak Guaraní
not English
*Most of them can't read Guaraní
*Even fewer speak English
*Most of them don't have computers
A little research at Overture would
have told you that only 3791 people
looked for pique in a month, but most
of them were interested in polo, not
in an insect. Does your potion kill
Jiggers? 1432 people searched on that
word, and they were mostly North Americans.
Perhaps you could make money from them?
If your web site design could inspire
10% of these searchers to visit your
sales page and 10% of these bought from
you that would give you 14 clients per
month. Would that make money enough
to pay for your web site design? You've
been fishing in your bathtub!
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Step 2 Preparation
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As a fisherman you've discovered what
fish are in your area, what will attract
them to where you are, and found a spot
where you won't get your line tangled
up with other fisherman's lines.
My research for this article showed
that 'web site' had half a million searches
but people could be totally uninterested
in web site design. 'Web site design'
had only a third of a million searches,
but readers were more targeted. There
were 239 advertisers on Overture, which
shows that it is popular, and there
are only 24 million competitors.
'Build a website' had less than 50
thousand searchers, but 337 million
competitors. Ouch! I think my lines
would get tangled!
So the rule is: find what people want
then design your web site with pages
filled with the information that they
want. If nobody is interested in your
subject, advertise offline or find another
subject for your web site design.
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Step 3 Get crowds
-----------------------
You sprinkle oatmeal soaked in your
secret ingredient on the water, and
soon fish are following the scent back
to where you are.
Your first task is to make your web
site design attractive to visitors.
Tuna fishermen throw un-baited hooks
into the mass of fish and pull them
out in a sort of rhythm. The hook, which
has no barb, snags a fish which falls
off into the hold, and the hook is thrown
out again, with the whole process taking
a few seconds.
Google Adsense is excellent to make
money from this kind of web site design.
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Step 4 Research
--------------------
But that was in step 1 you object?
Your research should never end. Talk
to the other fishermen. Visit fishermen's
forums. Search Google for information.
Your oatmeal has attracted fish, but
when you put it on the hook it washes
off.
You must find what bait will stay on
the hook long enough for hungry fish
to bite. This will vary from season
to season. Experiment and record your
results.
Research for your web site design should
never stop. Try different ideas to make
money and record your results.
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Step 5 Pre-sell
-----------------
OK. Your fish are crowding round you.
Your bait has some colorful feathers
disguising the hook. You want to persuade
the fish that your bait is more attractive
than the scraps of oatmeal.
Your web site design should start to
describe your experience with whatever
it is that you are selling to make money.
You should try to communicate in all
your web site design just how interesting
you find what you are offering.
---------------------------------
Step 6 Arouse Enthusiasm
---------------------------------
Keep pulling your bait through the
water so that fish will think
*I'd better act while the food is there!
*It's heading towards the other fish.
I'd better be quick!
*I may get a better offer, but what
if I don't?
If your web site design is aimed at
affiliate income, don't try to sell
yet. You strike only after the bait
is in the fish's mouth. Let the vendor
handle the last step.
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Step 7 Hook Them
-----------------------
Once the fish has the bait in it's
mouth you strike to drive the barbs
home, then the fish can't leave go.
Then you pull the fish in, and eat it.
Oops! I'm not advocating cannibalism!
Once your web site design has hooked
a customer the same rules no longer
apply.
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Bonus Tip
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To succeed, your web site design must
have ways to keep your customers so
happy that they will keep coming back
again and again.
Your web site design must obviously
have a contact page. You should have
a frequently asked questions page. You
should offer further sales of related
products to make money for you. If you
eat your client you won't have her returning
again and again.
About the author:
Ian McAllister learned fancy web design
techniques from the local university,
but you shouldn't use them! Instead
design your web site to make money!
Get a free step by step report on the
profitable way to create a website
http://smarthomebiz.com/create-a-website
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